In the saturated personal finance and cash-advance space, gaining new high-value users has become increasingly challenging. Brigit needed an acquisition partner that could help them grow profitably, by optimizing for their most valuable down-funnel event – subscriptions.

Brigit, one of Fast Company’s ‘Most Innovative Companies of 2022’, has helped over 3 million Americans improve their financial security by providing zero interest cash advances, boosting their credit scores, and protecting their subscribers from identity theft. Brigit also connects its users to opportunities for full- and part-time jobs.

来自

New York, New York

公司规模

51-200 employees

成立时间

2017

AppDiscovery’s automated CPE (Cost-Per-Event) campaigns allowed Brigit to target new users likely to become subscribers while providing strong performance and less risk over time. This allowed Brigit to continue to find new opportunities even during a darkening economic forecast. When many began preparing for the worst, Brigit was able to continue investing in user acquisition that provided strong ROI.

By acquiring high-value users at significantly better rates, Brigit has been able to make their marketing dollars go farther. Their optimized campaign drove a 35% improvement in install rate, while their subscription rate increased by over 100%.⁴